My Big Instagram Announcement

This is uncomfortable for me. But it’s my livelihood.

I shared these words on Instagram this week. Mostly for me. But also to make the “official” declaration that I’m not going to bring back the Dare to Detour account. Instead, I’m putting on my big girl shoes and stepping into this business front and center.

Like it or not, you’re gettin’ all of me on @sherylwright_!

But that also means I’ve got no place to hide…

I started teetering into sharing more personal content on Instagram this summer. I started by telling myself, “Oh, this is just a transition while I figure out what to do with my business account.”

And it was. A transition that is.

April 2022, when the Dare to Detour account was hacked, it threw quite the Detour for me and my business. It changed my marketing plans (mostly for the better) and it forced me to reassess how I communicate with my Darlings.

Ever since I’ve been trying new things. Writing more and sharing my personal stories with you in these newsletters, for example! But social media has been a place I've tried to find positive, meaningful ways to engage daily. It's still a challenge for me to think, "Ok, I need to take a video and I probably should post that..." I mean, really, my daily walk to the dog park? You want to see that?!

And I've also gotten backlash for it. Not a lot, but there have been remarks from those friends along the lines of ‘You spend so much time on Instagram, but you can’t call me?’.

Not always fun.

I realize that there will always be those who react with less support or understanding than you hope for when you start putting yourself out there.

But the reality is, social media, and in particular, Instagram is a massively valuable way for me to connect with all of you Darlings. And if I truly want to Dare, if I truly want to step into this brand I've created and LIVE my values, I've got to show up there.

Becoming the 'face' of Dare to Detour is still wildly intimidating to me. But I know that I’m committed to trying.

So there ya go Instagram. You’re my biggest Dare yet!